Google have made it easier for users to find mobile-friendly web pages and have introduced App Indexing to surface useful content from apps. They have announced important changes to help users discover more mobile-friendly content. This has considerable implications to websites which are not deemed responsive.

If you are not sure what it means to your website’s rankings or concerned that your current website may not be compliant with Google’s latest update then our friendly technical team will be happy to advise you. Reply to this Email or Click Here to Submit Online Request for a Quote or if you wish to be proactive then you can reach us on +44 (1246) 566195.

Here is the latest update from Google on Mobile Friendly Site

From April 21, Google is issuing warnings to site owners who have websites and yet they are not mobile-friendly. It explains all the critical errors which the site is facing and the messages are also sent to the site owners whose site are simply not mobile-friendly. Google has launched new mobile ranking algorithm.

This update:

• Affects only search rankings on mobile devices
• Affects search results in all languages globally
• Applies to individual pages, not entire websites

If your site does not comply with the guidelines issued by Google, Instacommerce can help you with correcting any problems with how your website behaves on mobile devices and iPads. Reply to this Email or Click Here to Submit Online Request for a Quote or if you wish to be proactive then you can reach us on +44 (1246) 566195.

With current market business trend it is impossible to ignore the importance the online presence of the business. Having your store online is not enough but it also requires a proper SEO work to make sure that your store is visible. We have listed some Effective SEO Techniques that are useful for any Ecommerce site or online store.

Keywords: Choose the correct keywords; if possible find less competitive Keywords with high search volume. Choose Key phrases, single word keyword cannot garner visits for you but appropriate keyword phrases will increase online visibility. Visitor to the website these days prefer advance search and that could be easily contain keyword phrases.

Website content: As they content is the king. Make content interesting and descriptive to read. If possible put keywords in first paragraph of content. Creating content that is well-written and focuses on interesting topics relating to your industry will help it go beyond increasing your page rank by being linked to and shared by outsiders. Use relevant and interesting title for web pages and articles as this is among the first things that grab the attention of a reader. Using good Meta description is useful and it is 150 character descriptions of your content and it present good opportunities for optimization. Make sure your content has Meta descriptions with keywords included and this is a great way to get Google to recognize your content and increase its value.

Images with Alt tags: We all know that images or any graphic does not get indexed. But it is possible to make sure that images are indexed by providing alt tags to them. SO even though the picture is not getting indexed but the alt tag applied to it will help in that and help in increasing your visibility.

Optimize URL: It is necessary for good SEO to optimize your URLs for maximum benefits. Google uses different metrics to rank pages and one big factor is URL structure. Shorter URL is better. Shorter is easier for a human to read and understand by Google.

Sitemap: You should have the sitemap installed. If you using WordPress, you can install Google XML
Sitemap, which is really cool tool that will generate sitemap whenever you are adding new content, and then submit it to search engines.

Robots.txt: You should have robots.txt setup properly, to allow and disallow. Sometime if robot.txt is not set-up properly then it can stop Google crawling the site and not list it properly during search.

E-Commerce or Electronics Commerce is a methodology of modern business which addresses the need of business organizations, vendors and customers to reduce cost and improve the quality of goods and services while increasing the speed of delivery.  As mobiles become more popular, shopping on mobile devices is definitely time saving and additional benefit. With shopping on mobile one does not have to always have a laptop or a PC available in order to buy things on the internet. Although the benefits of using E-Commerce systems are huge and list is endless, some key benefits of using E-Commerce systems to sell your products online are:

• Far fewer overheads than brick and mortar business. There are no expensive rentals or employee costs, insurance, power, phone or any of the hundred other bills that store owners have to deal with on a regular basis.
• Low maintenance! Once a development cost is spent on building E-Commerce business the time spent any money spent maintaining it is minimal.
• Greater convenience of having a product delivered.
• Payments are made online instantly meaning no cash handling.
• The convenience of shopping online means a better buying experience for customers.
• Working online gives you a competitive advantage; lower costs mean higher profit margins while keeping prices competitive.
• Customers have access to full range of products as sometime it is not possible for a customer to see full range of products in physical stores.
• Availability of business / online store is 24X7 and 365 days.

InstaCommerce offers unique and easy to use E-Commerce Solutions at a affordable cost!. To learn more, please visit http://goo.gl/jDwmA0

As we probably know today WordPress is the most popular for website development and blogging system with more than approx. 60 million websites (BuiltWith, 2013 and Coalo, J.J, 2012). If you are also using WordPres then security should be your primary concern as WordPress is a target for hacking attacks. If a WordPress site is hacked then apart from losing data, downtime can be expensive and have negative impact on business. So having a WordPress site means that one has to be careful protecting it from hacking. Below, some tips would be helpful reducing the risks for attacks to WordPress sites.

1. Preventing unauthorized access into admin page
Normally the default admin dashboard panel login is “wp-admin” and hackers have tendency to look for websites using the default username. This makes it easier for someone who is trying to access your website unauthorized. So you should install a plug-in to change the address of back-end login.

2. Use of strong password
Also use of strong password is recommended and not to “admin” as a user name. Password should be of minimum 8 characters with combination of uppercase and lowercase letters, numbers and symbols.

3. Update WordPress regularly
Every new release of WordPress contains patches and fixes that address real or potential vulnerabilities. It is recommended to update your WordPress version regularly with the new version to avoid attacks. Hackers sometimes intentionally target older versions of WordPress with known security issues, so better to keep it updated.

4. Limit the login attempts.
It will also be a good idea to limit the sign-in attempts, so after certain amount of tries with wrong credential, IP accessing will be auto-locked.

5. Disable file editing via the dashboard
Default WordPress installation allows you to Appearance > Editor and edit any of your theme files right in the dashboard. For some reasons, if a hacker managed to gain access to admin panel, they could also edit any of the system files, and execute whatever code they wanted to. So it is always recommended to disable this method of file editing. This can be done by simply adding the following to your wp-config.php file:

define( ‘DISALLOW_FILE_EDIT’, true );

6. Delete unnecessary plugins
Using many plugins at the same time is also a reason leading to attacks because one cannot control all of them and these plugins may not work well together. One should un-install or deactivate all unnecessary plugins which is not required by your site.

7. Use security plugins
Apart from implementing above measure to prevent your site from attacks, there are lot of plugins available which can be installed to reduce the chances of site being attacked.

8. Keep a backup
Last but not least! It is very important to do a regular back-up of your website. Even with the best security measures have been implemented on the site, one never know when something unexpected could happen that might leave your site open to an attack and you may have to go back to a back-up. By having latest back-up which can be easily restored in case if site is attacked.

To learn more and request information, please visit:
http://www.instacommerce.net/contact.html

Search engine optimization (SEO) is the process of affecting the visibility of a website or a portal in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. The digital landscape has changed dramatically over the past few years and SEO still remains an effective and important marketing strategy. While the benefits of SEO are vast, here are the few top ones.

1. Definite Increase to website Traffic: Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website resulting to higher sales

2. Better ROI (Return on Investment) than conventional Ads: SEO provides trackable results, regardless of whether a site is an ecommerce or non-ecommerce site so there are no questions when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. For Ecommerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-Ecommerce sites, you can attribute values to your lead conversions, like a ‘contact us’ form fill-out, and calculate the value of your SEO strategy that way.

3. Your Competitors Are Doing It: SEO is a rising field and it is gaining ground. Lot of businesses are starting to realize that the benefits of SEO are extremely high. Your competitors are already taking advantage of SEO. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices. Hiring a better SEO company or investing in a skilled SEO Staff could be exactly what your company needs to rank above your competitors in the Google rankings.

4. Take Your Business to the Next Level: As SEO can bring it thousands of visitors to your website in a day. Your business can grow at much faster rate than traditional advertising and ready to go to the next level. Through SEO you can know exactly which products or services are selling well.

5. Brand Awareness: Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

To learn more and request information, please visit:
http://www.instacommerce.net/services/search-engine-optimization.html

Responsive Web design is a Web design approach aimed at crafting sites to provide an optimal viewing experience, easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices including mobiles, PCs, Tablets etc. As the number of devices, platforms, and browsers are growing need for responsive web design is increasing.

There were times when website design used to be pretty uncomplicated: All one had to do was to ensure that the website is properly viewed on a Mac and a PC & it would be good to go! Things have since, changed drastically! We employ all sorts of devices to peruse the web, from smart phones to huge LED screens, and everything that lies in between. As each screen size and device varies and it is not possible to create a separate design for each device and Using the responsive web design approach, a web page can adjust itself on the device it’s being displayed on.

Key Benefits of using Responsive Web Designs:

Better User Experience: Instead of shrinking text and images to fit to the screen and maintaining their original structure, responsive web design lets your site move and bend and fit into the frame provided, giving your users a site that is easier to read and navigate.

Staying ahead of the competition: Very few sites currently utilize responsive web design. By making your site responsive, you will stay ahead of other businesses who do not want to invest in this technology yet. People are starting to catch on and by the end of 2014 almost all websites will be responsive to keep up with the growing number of mobile phone and tablet users.

SEO Value: Maintaining a desktop friendly site and a mobile friendly site means duplicate content which is not liked by Google. By having one responsive site, anyone can access the same content on any device and it will look great no matter what the screen size is.

Cost benefit: Before the introduction of responsive web design it was common to create multiple versions of a website to suit each individual device. By designing and building a website responsively you will only require one website, therefore, there will only be one version of the source code and only one content management system to update the content. This means that responsive web design will save you both time and money.

To learn more and request information, please visit:
http://www.instacommerce.net/services/mobile-webdesign.html

Just type ‘online shop’ on your search engine and see the range of websites that reflect on your first page. First of all you will notice, the premium paid ads, and then you will notice the ads ranked first based on their Search Engine Optimisation services (SEO). It may be filtered further based on the geographical shipping option and then slowly turning on to the second page you may see ads based on the credibility of their eCommerce solutions only. A little more analysis and you will observe only a certain select categories of goods available for online sale. Check the businesses making the most of the e-stores fresh to this age.

Clothes and Apparels

Clothes, be it for women, men, children, teens or even toddlers are making their way to homes in a rather unusual fashion. We owe this trend to the fact that consumer mind-set has changed. When just a click could get you some of the best deals in town delivered right to your home, why would someone waste their holidays lurking around streets for effectively the same deals? They’d rather chill at home or dedicate their time to better causes dearer to them. The buyer saves money, saves time, saves effort and well, saves money to travel to mall too. Some people are finicky about their sizes and hence don’t opt for online shopping, but wait! Now brands offer exchange or complete refunds on ill-fitting clothes as well.

Shoes and Accessories

There has been an influx of shoes and accessories in online shops. This is because of the low cost manufacturers in countries like India and China. Many online shoes and accessories shops now showcase some premium imported shoes on EMIs making a different business model come alive for the average consumer who could not afford a Jimmy Choo pair on outright purchase. Here too, the option of a refund or an exchange on an ill-fit is a norm necessary for business. Heard of shoes on EMI? Yes, that’s evolution of business solution that are continually enhanced and made competitive by web design solutions like www.instacommerce.net.

Electronics and Gadgets

There are no surprises to the fact that if people choose to buy clothes, apparels and shoes online, then consumer durables like electronics and gadgets were no different talk! Electronics and gadgets, starting from the smallest item of household utility like an iron to the smartest phone on the planet to the costliest laptop and to the smallest pin of an ordinary low cost mobile are now available online. These good can be exchanged and are securely delivered with the standardised company warranty and guarantees. The added advantage being that most online e-store managers tend to sell their clearance stock as freebies online, making these purchases even more attractive. The feedback and reviews on the website add more value to the online customer’s purchases while at the same time the testimonials of the website make the customer feel more secure about their origin of purchase.

The website design can be made attractive and more user friendly making the shopping experience more easy and user-friendly.

Technology is moving faster than the speed of light. Consumers are now becoming so convenience-minded that they desire to have the comforts of handy business operations wherever they go. What is also working in favor of such new technologies is the proliferation and easy availability of free internet access making such tools like mobile apps a common component of the new business equations. With the increase in the number of smart phones entering the market each day, the option of a mobile app is probably one of the best technology tools to pick from. The flourishing and updating industry of web design solutions like WWW.instacommerce.net have provided the edge as far as an effective e-Commerce solution and website design is concerned. Now, even multinational banks, consumer websites, restaurants, delivery eating options etc. are on mobile, then why not your business? Still not convinced about the need of a mobile app for your business, then read on to learn why.

Constant Communication
In this age, communication is the winning trophy, being in constant touch with your consumers is a must. Thus, having a mobile app downloaded by your consumers enables them to avail you and your products under one net. With your customized tools for chat on the Mobile app, the queries that used to be exchanged via mail and took days at end to reach the targeted resolution can now find its way to a solution in a small chat while your consumer and you are both on the move, each in a different country! This saves time, energy, and efforts while making business goals seem closer than usual.

Branding and Marketing All the Time
No more do you have to wait for your target consumer to read your mails or see your adverts in the local paper. Now you can constantly market your good and services, right from the mobile app. Recent studies have shown that with options of push notifications, the reading rate by consumers has discernibly increased. You can push through most of your Search Engine Optimization services like articles, blogs etc.

Time and Availability
Your consumer could be in any part of the world and, your customer is the king, so you may have to be available at their time. This cannot happen all the time. However, with the option of a mobile app for your business, these small geographical and availability issues can be eliminated. You can be ready for your consumer at any time, be it, in the middle of the party, at work, while traveling etc.

Pleasing the Client
Giving your client what your competitor does not give, can take you a long way in providing you fresher and more lasting accounts with clients. Thus, having an app with a GPS on it to guide your client to your shop or office, sharing tools like Face book, Twitter etc. and single tap calling, messaging and emailing icons can indirectly increase your sales, revenues and foot falls.
Thus, choose a good web solution provider like www.instacommerce.com, right away and book a slot for your mobile app, right now!