Why use Responsive Web Design and its Benefits


Responsive Web design is a Web design approach aimed at crafting sites to provide an optimal viewing experience, easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices including mobiles, PCs, Tablets etc. As the number of devices, platforms, and browsers are growing need for responsive web design is increasing.

There were times when website design used to be pretty uncomplicated: All one had to do was to ensure that the website is properly viewed on a Mac and a PC & it would be good to go! Things have since, changed drastically! We employ all sorts of devices to peruse the web, from smart phones to huge LED screens, and everything that lies in between. As each screen size and device varies and it is not possible to create a separate design for each device and Using the responsive web design approach, a web page can adjust itself on the device it’s being displayed on.

Key Benefits of using Responsive Web Designs:

Better User Experience: Instead of shrinking text and images to fit to the screen and maintaining their original structure, responsive web design lets your site move and bend and fit into the frame provided, giving your users a site that is easier to read and navigate.

Staying ahead of the competition: Very few sites currently utilize responsive web design. By making your site responsive, you will stay ahead of other businesses who do not want to invest in this technology yet. People are starting to catch on and by the end of 2014 almost all websites will be responsive to keep up with the growing number of mobile phone and tablet users.

SEO Value: Maintaining a desktop friendly site and a mobile friendly site means duplicate content which is not liked by Google. By having one responsive site, anyone can access the same content on any device and it will look great no matter what the screen size is.

Cost benefit: Before the introduction of responsive web design it was common to create multiple versions of a website to suit each individual device. By designing and building a website responsively you will only require one website, therefore, there will only be one version of the source code and only one content management system to update the content. This means that responsive web design will save you both time and money.

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