Why SEO is Important for a Successful Business:


Search engine optimization (SEO) is the process of affecting the visibility of a website or a portal in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. The digital landscape has changed dramatically over the past few years and SEO still remains an effective and important marketing strategy. While the benefits of SEO are vast, here are the few top ones.

1. Definite Increase to website Traffic: Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website resulting to higher sales

2. Better ROI (Return on Investment) than conventional Ads: SEO provides trackable results, regardless of whether a site is an ecommerce or non-ecommerce site so there are no questions when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. For Ecommerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-Ecommerce sites, you can attribute values to your lead conversions, like a ‘contact us’ form fill-out, and calculate the value of your SEO strategy that way.

3. Your Competitors Are Doing It: SEO is a rising field and it is gaining ground. Lot of businesses are starting to realize that the benefits of SEO are extremely high. Your competitors are already taking advantage of SEO. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices. Hiring a better SEO company or investing in a skilled SEO Staff could be exactly what your company needs to rank above your competitors in the Google rankings.

4. Take Your Business to the Next Level: As SEO can bring it thousands of visitors to your website in a day. Your business can grow at much faster rate than traditional advertising and ready to go to the next level. Through SEO you can know exactly which products or services are selling well.

5. Brand Awareness: Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

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