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instaCommerce arrow Professional Associations
instaCommerce for Professional Associations
You may not think that trade associations are an obvious candidate for e-commerce applications – but you’d be wrong.

Firstly, there are the direct applications. Does your trade association seek to raise the profile of its members through exhibitions, seminars and newsletters? You may run technical and commercial training courses for members. In both cases an insatCommerce e-commerce site would allow you to promote events, take bookings and payment online, and automatically issue invoices. Reduced administration, increased efficiency and fewer cash flow implications. You could also use your instaCommerce e-commerce site to sell publications online – the system can easily accommodate different pricing structures for members or non-members.

If you operate in a sector characterised by a large number of small organisations, your trade association could act as the e-commerce portal for members. instaCommerce e-commerce systems can accommodate ‘multiple tenancy’ arrangements where each member can access and administer their own area of the trade association’s site: adding new products and services, appending photos, changing prices and availability. Alternatively, you may feel more comfortable using the trade association’s in-house administration team to manage the site. Either way, an instaCommerce e-commerce website offers plenty of scope for your trade association to generate additional revenue.

instaCommerce is happy to work with you to raise your members’ awareness of the powerful potential of e-commerce as a marketing tool through seminars and training. Please contact us if you wish to know more.